ADN Performance
Trade fair: turning Romanian contacts into B2B opportunities
A trade fair works better with prepared meetings and assigned follow-up afterwards.
A trade fair works better with prepared meetings and assigned follow-up afterwards.
What to understand about the project
Before the event, select relevant exhibitors or visitors, prepare each meeting and decide the information needed for qualification. Attendance without a defined segment mainly produces business cards.
How to take action
Record need, role, timetable, barriers and agreed action. Afterwards, send the promised document, schedule follow-up and distinguish prospects from suppliers and partners. Sébastien Marcq’s professional event experience informs this follow-up discipline.
Point to watch
Attendance or a positive conversation does not establish a future order. Assess discussion quality and specifically agreed steps.
Checklist
- Prepare meetings.
- Qualify each exchange.
- Assign a follow-up owner.
- Follow up.
- Capture lessons.
Sources and update
ADN Performance editorial analysis, updated on 23 September 2026. The publications below provide context; commercial and regulatory decisions remain project-specific.
To apply this approach to your company, see our page on B2B prospecting and tell us about your project.